Agreed. I think something along these lines every time someone says things like "I hope that xxx company goes under," etc. I guess it's all too easy to forget that there really are people with families and lives behind everything.
It's very easy to dwell on that too. Companies rise and fall, some are well lead, others not. A frequent jump is to raise the "family card" in order to prop up a failing business. The error in the latter case is ignoring people on the other side of the equation.