And also pick something that's distinctive and easily Googleable. I'm tired of companies and products picking super generic names that mean I get swamped with spammy SEOd results every time I search for information/help/reviews/etc on them.
Vespa is the Italian (and Latin) word for wasp, not sure Piaggio can claim ownership outside of the domain of commercial vehicles under idk EU or WTO rules.
Like, when naming things...maybe not use a name that people use to define a category. (AKA: A Vespa is to Scooters as a PostIt is to sticky notes)