Hacker News new | past | comments | ask | show | jobs | submit login

Talking about terrible marketing: they're running an aggressive television campaign in India right now showing a bunch of singing business men in suits chiming "We are the blackberry boys...." http://www.youtube.com/watch?v=LducWACdt88

This is one of the most obnoxious, male-centric ads I've ever seen and would never float in the west. Sure it's India... but it's sad that a western company thinks it's cool to run something that doesn't fly back home in S. Asia.




Oh please. I often see female centric ads on western tv and I dont get offended.


I am not sure about sexist angle but this clearly shows that blackberry have gone berserk.

They are trying to change their business centric image by alienating last remaining business users without having a foothold in consumer market.

In hindi there is an old saying "Vinash Kale Viprit Budhi" which roughly translates to rational brain stops working when end is near. :)




Consider applying for YC's W25 batch! Applications are open till Nov 12.

Guidelines | FAQ | Lists | API | Security | Legal | Apply to YC | Contact

Search: