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What's the point of this contest?

Is it to draw people into the store so their phone can be "smoked" and feel embarassed?

Even if the store wins, they lose longer-term by their customers losing face. Some may take it with a smile and be jovial about it but a few weeks later may resent the idea of some store employee getting the better of them.

After having listened to many "win friends and customers" kind of books, this contest seems to go against all those ideals. Is the cost worth it?




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