Day after day, the paid(online) ads is becoming traditional and all the startup owners or new entrepreneurs are diverting themselves into guerilla techniques. Buying Tiktok comments, ProductHunt reviews and more. Rather than spending the money on the algorithmic advertisement, they are trying to build a base where they can create a "base" for their possible customers. I really liked the article, and I think this is showing a couple of crucial signs about the topic I mentioned.