Lacking any believable reason for suddenly deciding my lightbulbs need an online account connected to Hue's servers, I think it's fair to assume they're eventually going to do something shitty with their online system that I could have avoided otherwise. It's happened with so many IoT platforms.
They won't announce it today, and any bad press they get this week will be long forgotten, but someday they'll come back around with some bright executive saying "You know, we could extract more value out of these lightbulb users, they've invested hundreds of dollars in our ecosystem, what're they going to do throw them all out instead of paying us $5/month?"
They won't announce it today, and any bad press they get this week will be long forgotten, but someday they'll come back around with some bright executive saying "You know, we could extract more value out of these lightbulb users, they've invested hundreds of dollars in our ecosystem, what're they going to do throw them all out instead of paying us $5/month?"