The problem here is it's a lose-lose situation for the consumer. Either the incumbents push regulation that benefits them at the expense of new business and consumers, or regulations are removed and businesses (new and incumbent alike) get free reign to apply any consumer hostile money making scheme their hearts desire.
The latter isn't the dystopia you seem to think it is.
We have plenty of existing rules that are fine for enforcing access to markets.
There are tons of people who want to make great products and tons of people who want to buy them and tons of people who want to make them discoverable.
The issue is that large lawbreaking organizations are actively inhibiting that.
Consumers are good at avoiding consumer hostile vendors when they are actually given choices and opportunities to do so.
