What would the counterpart be if a product was found not to be complying with hardware regulations, such as an electronics device that was found to be a fire risk? Who gets penalised/fined, the seller, the importer, the company who made it or all three? I don't know, but if it's the importer or seller then Apple/Google should absolutely be made to regulate this in some way seeing as though they are taking on that role in the pipeline.
