Do you mean people should be held personally accountable for their actions? Next thing you know we might be living in a country full of responsible citizens. /s
They are accountable, they lose their money just like you'd expect. But I don't think we should let companies get away with exploiting people either. They have the upper hand, when it comes to exploiting psychology of the everyman.
Like advertisers do? Every day. All day long. We might be in agreement about the pernicious effect those have on society. Education is the antidote, not more feckless laws.