They are not saying it is best in all circumstances. They are strictly saying it is best for a small startup. IE. it is best for the short term, sloppy business of getting a tech startup off the ground. This makes some sense to me as everything is less structured in a startup and remote work really does better when there is more structure in place and quality is more important.
To put it another way... In-person is best for the business in the short term and detrimental to their long term but it is a sacrifice startups make as they have no long term without the short term success so just punt all the long term stuff until they've made it that far.
To put it another way... In-person is best for the business in the short term and detrimental to their long term but it is a sacrifice startups make as they have no long term without the short term success so just punt all the long term stuff until they've made it that far.