Oh they didn't walk it back. It's now one of two ways for them to get a percent of your revenue - that did change.
(It also was only going to kick in once your revenue hit a certain point.)
The CEO John R. didn't chime in here, and that would have meant him being accountable for this decision and its effect on Unity. His mask slipped here.
Them charging for whatever they can make up and claim to be true, is neither walked back or not walked back. It's waiting to happen again, in whatever way they dream up. You're assuming they wouldn't simply make stuff up and that there would be a chain of accountability, so the process would make sense.
Such things are for making money, not sense. You have not seen the last of them.
> After initially telling Axios earlier Tuesday that a player installing a game, deleting it and installing it again would result in multiple fees, Unity'sWhitten told Axios that the company would actually only charge for an initial installation. (A spokesperson told Axios that Unity had "regrouped" to discuss the issue.)
If you're working on strategy at Unity in good faith right now, I think you announce like they did rather than having the CEO take accountability. Because I think the CEO apology strategy depends on the CEO's ability to convince people he's sincere and contrite. That's a tall order under these circumstances.
Even for a decision by middle management, the trustworthiness of senior management is a cap on how much you can trust middle management - how can you trust a decision more than you trust the people with the ability to overrule it?
(It also was only going to kick in once your revenue hit a certain point.)
The CEO John R. didn't chime in here, and that would have meant him being accountable for this decision and its effect on Unity. His mask slipped here.