Blocking ads is about more than just not perceiving them (although that's a tremendous benefit). Ads are actually hostile: they often ruin the UI/UX, make the site harder to use, can install malware of all kinds, and/or directly harvest data from you for profit (which could also be called stealing, to use the language of the industry).
Ad-blocking software is simply form of self defense.
Blocking ads is about more than just not perceiving them (although that's a tremendous benefit). Ads are actually hostile: they often ruin the UI/UX, make the site harder to use, can install malware of all kinds, and/or directly harvest data from you for profit (which could also be called stealing, to use the language of the industry).
Ad-blocking software is simply form of self defense.