Following a twitter link involves copying the url, pasting it to the address bar, backspacing the "#!/" and adding "m." before twitter.com, because twitter's dumb hashbang scheme can't deal with noscript. Reading the tl;dr is much faster!
Some generic company apologist, unrelated to the events in question, (kind of) apologized. Until the manager in question who is actually responsible apologies, I don't see why that should count for anything. This is becoming a depressingly common pattern, big company screws up then someone completely unrelated offers a generic apology while the people actually responsible never say anything. If the apology isn't from the someone involved in the screw-up then it doesn't count.
And while we're busy apologizing, perhaps the person responsible for this stupid PR event should apologies to Microsoft for further damaging an already tarnished brand.
Ben Rudolph isn't "[s]ome generic company apologist, unrelated to the events in question" - he's one of the guys behind the Smoked By Windows Phone promotion.[1]