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Today’s Starbucks is well removed from its origins. Starbucks was never great coffee, but I’ve heard it started out pretty decent.

Much like how McDonalds, KFC, etc started by making decent food so did Starbucks. Add 40+ years of optimizing for the bottom line and the average person’s pallet and you get a very different product.




Anecdotally I believe McDonald’s actually does very well on blind taste tests.




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