On: Googlers told to avoid words like ‘share’ and ‘bun...

[lotsofpulp]

What is the deception?

[ars → lotsofpulp]

The deception is that glasses cost a lot, and you need insurance to help with the cost.

In truth the insurance is just a scam because glasses cost 1/10th what they say.

Now that would be OK if there was actual competition, but there isn't, they are basically a monopoly - as soon as a competitor arises they buy them.

Online glasses are not the same market as a physical store where you can try them on.

[lotsofpulp → ars]

Everyone who goes to Walmart (majority of the US?) sees this section at the front of the store when they walk in or out:

https://www.walmart.com/browse/health-medicine/prescription-...

I see lots of $30 and $60 options.

The insurance is only a thing because the tax code allows it as a way for employers to pay people with untaxable money in the form of insurance, so it is not a real insurance market.

[Retric → lotsofpulp]

Calling it insurance rather than a payment plan or something.

Further it’s got some serious conflict of interest going on with how the benefits are structured. So a plan may cover 1 300$ par of glasses, but not 2 pairs of 150$ glasses specifically to minimize the risk of a race to the bottom etc.