- cross your fingers for a deal with a major (Xbox game pass, Epic exclusivity)
- cross your fingers for a deal with one of the smaller ones that will do proper guidance and marketing (devolver, deck13, new blood, Annapurna, team17, etc)
- cross your fingers for big streamers to dedicate at least a few hours to your game
- make an extremely niche, moated game that will for sure attract a specific fanbase that buys everything on that niche. And cross your fingers that a competitor doesn't launch around the same date.
- make an addictive gachapon filled casual mobile game, and burn money in ads
Only one of these doesn't have you crossing your fingers. (I'm half joking please don't take this too seriously)