I don't feel that way. I went through a pretty big exercise slump over covid and I bought an apple watch at the start of 2021. If you make your goals modest at first, the numbers will be easy to hit and every couple of weeks the fitness app will suggest you raise them - if you raise them each time it suggests, you'll eventually hit a manageable goal where you're spending 30-60 minutes exercising per day.
The gamification aspect was really good for me to get off the couch and actually do something but now that I have good habits going I naturally enjoy the extra walk/yard work/gym workout. I don't really pay that much attention to my daily goals anymore, but if I look down and it's 4 PM and I see that I'm a bit short on today's exercise goal, I might consider taking the dog for a second walk or making an unplanned trip to the gym. It's not the end of the world if I don't make it, but it's pretty cool when the month ends and I get the "you hit your exercise goal every day for august" notification.