That helps, but individual boycotts/market actions can't easily overcome the momentum of preferential attachment because brands are not fungible. Market evangelists/absolutists often rely on naive models of supply and demand, but forget that those models only work under conditions of perfect competition. This means ignoring the many many factors that contribute to inelastic demand like the cost of switching, the lack of ToS clarity, sunk costs, and prior network effects. There are plenty of people who hate Twitter but can't disengage from it because that's where most of their clicks are coming from.
