I was in Malaysia in March and there was a big public artwork showing Malaysia’s commitment to the UN Sustainable Development Goals, and I thought “Sh*t we need those too!”
I once did a project (not freelance I hasten to add) for a wealthy and shady company based in a very expensive office in a very expensive old money postcode. They are involved in immoral, and probably illegal, activities, some of which received attention from national press. They were the sort of organisation that has disaster comms skills in house. They also had a document that proudly proclaimed how they met every single one of the UN's SDGs. Never understood how they managed to keep a straight face on that topic.
https://sdgs.un.org/goals