What do you mean by "these things" in the sentence "these things don't take 2 fucking months"? Getting their new pilot for effectiveness measurement from it's current state to launch? Where do you think it's at now, and why do you think two months isn't long enough to get to launch?
If a tobacco company tells you they've done internal research are you going to believe it? When anyone coming from a commercial background tries to do independent research with a reputable university or researchers it's going to take a lot more than 2 months to get them to do it. And if they're truly independent they're not going to be interested in just cooking the numbers to simply match your short-term product launch ambitions. The ultimate goal with such efforts is to pursue consensus - meaning multiple pieces of independent research with varying discussions and outcomes.
These are my experiences: With our product I found several experienced and reputable professors who assisted us. They did not take any money and they did not put their fingers on the scale. Their researchers were paid out of their budgets and we had to stay away from it as much as possible. The research took well over 2 years, and many of the results did not conclusively verify that our product really works. Instead they were broadly insightful on what could be modified our changed about it. Hence the "these things don't take 2 fucking months".
What I really mean is that I think they're full of shit. And they're laying it on pretty thick instead of being honest and humble about what they've got - which is an early stage monthly subscription coaching service/community. In response to questions they're laying it even thicker with even more happy-go-lucky obtuse language.
I find this repulsive because I have ADHD. This presentation can really take advantage of how the condition works. Feelings of community are something we have a tendency to be enamored by in the short-term. On the other hand I got my help in no small part thanks to participating in conversations in places like this one here, so there might be folks with this problem reading these comments. And this is very important - there are psychiatrists, experienced therapists and qualified IRL coaching that you should go to get proper help. It's worth the money. This help is not going to come from (young) people who say they have all the answers along with a business model just 3 months after they've gotten their own diagnosis.
I think we have radically different interpretations of "launching a pilot". I consider that to be the beginning of an experiment - not the announcement of completed results.
