I don't hate your comment because you're against VC or business or because you're a cynic, I hate it because it's not going to create good or interesting discussion because its a generic outrage rant with nothing new brought to the table that literally every one on this site hasn't heard before.
That's not necessarily true. Major US corporations like DICK's are all aboard the woke train despite hemorrhaging customers massively from the second and third order consequences of banning scary things from their stores several years ago. To the tune of $250 million. And the CEO kept his job!
In the UK, Wilko has gone into receivership because it's been borrowing at cheap rates, and the bill's just come due. It's widely believed that it's just the first of many.
No idea if that's what is happening with this company or not, I haven't chased any further than a revenue graph (and even that isn't from a source I trust much).