There is no doubt that it's co-opting baja or rally, but it's bringing the sport and suspensions (so to speak) to non-arid places. It's almost a manifestation of Excitebike but with 3000lbs baja trucks on F1 tracks. I love it, personally.
I appreciate the typo, although Asimov's title would be I, True Bogan.
As for myself, sure, save for small details such as having all my teeth, a degree or three, a few million SLOC of geophysics code, and back end credits for a few S&P modules and other odds and sods about the web.