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> I am convinced it's not a problem of willpower

This is an interesting thought. I agree, but I also agree, in a sense, when people say we need to have more willpower in order to overcome the problem. Yet, I agree with it in the same way I agree I need to have stronger muscles if I want to beat a grizzly bear in a wrestling match. Of course I do. But is it practical or even humanly possible? Not really and almost certainly not. I'm worried that the engineering we're doing to food is essentially that grizzly bear, and we're at a point where it's becoming borderline inhuman to tackle that problem.

Humans are not islands, and as individuals, we depend immensely upon the decisions others make around us in order to thrive. At the moment, our food industry expressly undermines our ability to thrive in order to ensure it thrives instead. In terms of health outcomes, it appears to me that some of the best things that can happen to you as a child are a) not being exposed to much sugar, thus not developing much of a taste for it, b) not having access to convenience foods such as fast food, instant meals, to-go items, etc, and c) being introduced and accustomed to whole foods early in life such that they're appealing and gratifying later in life. In North America, we seem to actively work against this happening.

I know people have a lot of willpower. We've survived this far because of it. Today we still have as much as our ancestors did, but our attention and energy is so broadly divided and absorbed so intensively. The project of not eating unhealthy food is—bizarrely—an intensive and demanding one for those of us who have been pulled into its grip. To say no to the craving, or to delve into the science of what's harming us and how, or why such delicious food is unhealthy even though so many people insist otherwise, is a serious job in and of itself. Frankly I don't fault anyone for struggling in that battle.

So, sure, willpower would help. But most of us are tapped out. We need to reduce the need for willpower at a systemic level. Suggesting otherwise often ignores one's good fortune of not needing that willpower in the first place, or having the opportunity to focus one's willpower for one reason or another. This good fortune is rare for many, many people.




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