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Some companies increase their SEO presence with it, I'm against it because this spam ends up in search engine results but consider:

- how to make <business type> app in <tech we sell>: generic story and hire us

- is <tech we sell> still relevant in <year>: big surprise, it's more relevant than ever and we got you covered

- new features in <tech we use>: literally cherry-picked changelog enriched with SEO without adding anything new, our experts already make use of it

Worst thing is there are some good pieces of insight but they get buried by the rest




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