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In the same way that people should think about the impact of their purchases, I suggest you consider the impact of your communication more seriously. I don’t think it is causing people to change their behavior in positive ways.

It’s the same as things like recycling. We can wish that everything was perfect after we throw the can in the bin, but the reality is different. People should make better choices when called out with the blunt truth. But is that what’s actually happening?




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