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> How many people bought or used a tech product solely based on the CEO of the company? Virtually none

A lot bought it because of some decisions made by the CEO. They likely wouldn’t have bought it if he hadn’t made them (of course it varies a lot between industries).

By how much would you say a famous actor/athlete increases the revenue 10/20/50/100/1000%? A CEO can do that too.




How do you measure what affect the CEO had? CEOs (like Jack Welch for example) get great acclaim for years according to short term benchmarks only to be proven to have made disastrous decisions for the business. Appraisal of CEOs is more witchcraft than science.




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