Or you may be acquired by a bigco and your product killed to eliminate nascent competition. Frankly, I'm not convinced the usual VC-funded startup ecosystem is a great match for healthcare. If you think consumers might be afraid of companies going out of business, you should see how some of a) large businesses that make all decisions for five years at a time or b) small practices that still use Access and macros from 2001 because they work feel about the situation.
