There's betting markets on this, aren't there? The super cynical take is that the original scientists know that it's a fraud but in the lead up to it being proven as fraud can make a lot of money before coming out and saying "sorry, we messed up, experimental errors etc etc"
How are they going to make money with this? A few weeks of buzz isn't going to make anyone rich. It's not like they're going for some product placement along with the buzz.
I guess they could bet heavily against themselves, try to get prediction markets to coalesce around the result being genuine, them come out saying "oops, we were mistaken"? Bam, rich!
