Interesting philosophical question: is awesomeness intrinsic or extrinsic (a matter of perception)? Can anything be intrinsic?
If it's intrinsic, then yes, the probability that it is awesome should not be zero if you've never heard of it. It's awesomeness exists independently of any measurement. But, by definition, you can't know it's awesomeness until you measure it, so awesomeness quotients only matter after they've been measured. And a measured value value must be expressible/observable outside the system (i.e. extrinsic).
If it's intrinsic, then yes, the probability that it is awesome should not be zero if you've never heard of it. It's awesomeness exists independently of any measurement. But, by definition, you can't know it's awesomeness until you measure it, so awesomeness quotients only matter after they've been measured. And a measured value value must be expressible/observable outside the system (i.e. extrinsic).