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Some of it's just unnecessary duplication:

> Sequoia founder Don Valentine would ask founders two questions: “why now?” and “so what?” At the heart of these questions is the combination of curiosity and rigor that asks what has changed in the world (why now?) and what will this mean (so what?).

Just drop the second sentence. The first one is fine alone. Although you could just replace the whole thing with:

> At Sequoia, we ask founders two questions: "Why now?" And "So what?"




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