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Would it be worse CX if I had to click a button labeled "this didn't work" on my order, and they shipped me a new one? I think it would be strictly better than trying to discover how to do that with language.



That would be better CX—chat UIs don’t have any inherent advantage when it comes to the quality of the experience. It’s all contextual.


Then I don't understand your comment. You seem to agree with me, but your comment reads like a correction.


Sorry, I was too terse—I was just observing that it was a combination of policy and UX that combined to create a good CX. You’re right that it’s not necessarily the chat UX that led to the good experience, but it also was not purely policy.




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