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Thank the SEO practices for that :(

It is often understood that in order to rank on Google you have to have a certain length to the content.

So then what do people do when they want to write about something that has a simple answer? Why, pad it with heaps of unnecessary paragraphs of garbage text of course. All in the name of ranking.

And what’s more is, the longer the text is the more space is available for inserting more ads to bombard the reader with as well. Which further serves to incentivise adding filler text that is not really useful to the reader.




Yep, my understanding is that Google interprets you clicking then going back within a short period of time as “I didn’t find what I was looking for.”


I mean, if you go back I'd assume you didn't find the answer. If you close the tab, that's a different thing, and tells me you did, in fact, find what you were looking for.


And if you're the type to open 5 or 6 tabs and look through them?


I don't know, but I don't think SEO practices were that prevalent in 1997.




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