On: The Resilience of Costco (2018)

[crooked-v]

Kirkland-brand stuff is generally relabeled products from various manufacturers, and usually picked from top-tier stuff; while the details are usually kept quiet, people have matched up 1-to-1 equivalents with other, more expensive products.

[lcnPylGDnU4H9OF → crooked-v]

A co-worker who once worked sales for a food distributor explained this to me. A term of art if one is interested: “private label”.