It's a frog in a steadily boiling water problem. People not caring about their privacy enables certain actors to increasingly encroach it and then suddenly you find that these actors know everything there is to know about you including what you buy, eat, use, discard etc. This is not just a hypothetical scenario. For instance, look at any digitally capable dictatorial regime. No one now has the power to speak up in these regimes because everything they say is tracked and can be traced back to them and they themselves gave the regime this power happily in the past.
