On: How the Cheesecake Factory defied the restaurant i...

[mbg721]

Applebees and TGIF also try to market themselves as the respectable neighborhood bar for suburban areas that don't otherwise have one; they're a little more casual and the food isn't as much the center of attention as it is at CCF.

[marktangotango → mbg721]

The margins on the beer and appetizers must be insane.