This is a general issue across all fields - blindly following other companies or people is never a good idea because you don't know all the internal and external variables that the person/organization was working with. In fact in business schools they often teach you to scrutinize established patterns and norms and apply various frameworks in conjunction with statistical analysis to draw conclusions.
What your employees and customers observe and perceive is the reality, not what Google, Martin Fowler or Bill Gates prescribe.
What your employees and customers observe and perceive is the reality, not what Google, Martin Fowler or Bill Gates prescribe.