Wow I feel so trolled that heβs lighting more of his money on fire. Buy an extremely well known brand for 44 billion and replace it with something you spend 5 minutes of effort on.
Right, it may look like he's making dumb decisions left and right and doesn't have anyone telling him how stupid he is to get him to stop, but he's really playing 4d chess.
Just look at the attention he is getting.
If you think Musk is somehow upset about this, you are wrong.