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Why do people call things Jira alternatives that contain about 1/500th of the features? It's just a simple project management tool with a kanban board...



Because that’s that most people see Jira as. It’s easy to only use Jiras surface level features, like a Trello with a little more functionality, and not the more advanced ones.


yeah, marketing is all about using the simplest language to communicate truth relevant to the group you want to reach, not about communicating absolute truth to all comers.


Marketing is not about truth, period. I prefer the older term for the occupation: advertising and propaganda.


Marketing is not advertising. davnicwil had it right. Marketing is about positioning and explaining your product.


Usually not much more than the basic features are needed. The rest is mostly management feel good goodies.


Because jira's advanced features kinda suck. They have a market lock because they have been able to own the space with first mover advantage and buy their competitors.


Pretty common. Everything I've seen presented as a "Notion alternative" is nothing more than a note taking app, "Airtable alternatives" only copy the data-in-rows UI, etc.




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