Also consider: I personally don't use BaseCamp. I am not a big fan of it, and I feel that me needs are better met in different ways. However, I recognize it as a good tool for people whose workflow matches BaseCamp use (or could easily do so), and thus suggest it to people. I'm sure I am not alone in this on HN. The only reason I even know about BaseCamp is HN frontpage posts. I wonder how a general awareness of the product's existence amongst influential geeks has driven their sales.
