On: A glitch in the SEO matrix

[actionfromafar]

It's not only that, I think. Traditional full page ads, for instance, had a signal value:

"We may not be best. But we are credible and big enough that we make a shit-ton of money on our product and can afford this incredibly expensive ad."

Today, an ad possibly just means "Google matched two suckers with each other and will pocket the difference."