They developed a new app and essentially built the business in 2022, I am going to expect that the vast majority of the $1MM is fixed and one-time costs. (Obviously they are amortizing the app cost.. but nonetheless.)
But regardless of that if you are launching a new service business and you've got $5MM is sales and you need to hit $8MM in your second full year of operation to become profitable, I'll call that almost profitable!
But regardless of that if you are launching a new service business and you've got $5MM is sales and you need to hit $8MM in your second full year of operation to become profitable, I'll call that almost profitable!