+1 (and a cookie). Average Joe is used to seeing sites like http://www.universityinnfresno.com/ or http://www.sunnyvalemetro.org/ and so, a clean site based on Bootstrap is a ton better than most of what he comes across. The # of Bootstrap-based sites is a tiny, tiny sliver of all sites out there and no one other than your dedicated HN-reader is going to come across a 2nd Bootstrap site the same day.