On: Purchase and manage domains directly through Blues...

[devjab]

I think you can come up with a range of issues as to how this will eventually fail for some people, but what is a better alternative?

[tsimionescu → devjab]

Per-service identities, as we have them right now. Alternatively, government issued and policed identities.

[Karrot_Kream → devjab]

DHT based naming systems (GNS, IPNS, Tor Onion names), Blockchain based naming systems, Web-of-Trust style naming, there's lots out there.

[didntcheck → Karrot_Kream]

Relevent concept: Zooko's Triangle [1]: it's hard to have a naming system which is decentralised and secure against spoofing without giving you long and random (or hashed) names, like with .onion services

[1] https://en.wikipedia.org/wiki/Zooko%27s_triangle