"La Zona Blanca" ad [1] mentioned in the article is funny. But I do agree with the note "When did we decide on Hare Krishna cult members?" There must be better ways to spend the ad money OR may be Sega marketing was using Hare Krishna members as purple cows [2]
Hard disagree. Without the cult members the ad would have lost a lot of comedic flair. It would have landed in an uncanny valley between serious and not-serious. Kalinske was out of line trying to micromanage at that level.
[1] https://www.youtube.com/watch?v=g-XXTobhao4 [2] https://www.amazon.com/Purple-Cow-New-Transform-Remarkable/d...