When the goals of the customers and the goals of the company are at odds, things will never work out long term.
But I disagree that the continuous growth model is the cause, although I certainly believe that it frequently adds fuel to the fire (growing a company when it's making a loss on a per customer basis frequently leads to accelerating death spirals as well as all manner of desperate measures).
But I disagree that the continuous growth model is the cause, although I certainly believe that it frequently adds fuel to the fire (growing a company when it's making a loss on a per customer basis frequently leads to accelerating death spirals as well as all manner of desperate measures).