That's what Doctorow literally says in the podcast:
> Facebook was going to be the social media service that never spied on you back in 2006. And once people were locked in, it, you know, did the Darth Vader MBA thing.
I’ve used Facebook practically since it launched and I don’t recall “not spying” ever being something that was a part of it. If anything the opposite—everyone thought it was creepy the level of personal details it revealed to others (but used it anyway).
> Facebook was going to be the social media service that never spied on you back in 2006. And once people were locked in, it, you know, did the Darth Vader MBA thing.