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Reddit never intended for anyone to pay for API access, that's why the costs were so high. The intent all along was to kill all third party apps through unreasonable pricing of API access so they could funnel users to the official app and inundate them with extremely intrusive ads.

If they had presented the ridiculously high cost of API access to users it would have been more overtly user hostile. By targeting the app developers the surface area of who they were directly screwing was smaller (though they are of course actually screwing all the users of those apps anyway).

This also explains why reddit made all sorts of illogical arguments to make the app developers seem like the bad guys, to try to deflect blame away from them and to the app developers.

They were just super incompetent at doing that effectively, so it was incredibly transparent.




The premium account holders don't see ads in reddit. All Reddit had to do was require premium accounts for users that wanted to use 3rd party apps. If you want to keep using yoru 3rd party app, then sign up and pay or shut up and go home.

It would have been a much more logical change for everyone involved.


I think it's just a play to bump up their in-app DAU for increased IPO valuation. Fuck the users, all about the short term gains. I'm curious what the percentage of people accessing the site via the official app vs all other avenues was before all this shit


> I'm curious what the percentage of people accessing the site via the official app vs all other avenues was before all this shit

Reddit CEO Steve Huffman said 95% of iOS app users use the official app.

> You go to the App Store, you type in Reddit, you get two options, right? There’s Apollo. You go to one, it’s my business, and you look at our ads, use our products. That’s 95 percent of our iOS users. The rest go to Apollo[…]

Source: https://www.theverge.com/2023/6/15/23762868/reddit-ceo-steve...




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