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> there was a loooonggggg trend of declining ad rates <...> Nobody thinks simple display ads are worth that much? > Everyone knows there's a lot of fraud, its generally baked into the price at this point,

Spamming more of cheaper ads for the same price does not count as ads getting better in my book. If anything, to me it indicates the opposite: if ads were getting better, campaigns would be getting smaller, shorter, cheaper.




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