And I can't understand how you keep trying to say that this doesn't involve morals. FTFA, only 38% of these "centers" do not provide any sort of abortion services at all. Fine. Throw them out. But what about the other 60%? They apparently do perform abortions. Do they just get a pass at that point?
What if they do so only in the cases of "the life of the mother," and try to talk people out of it in every other circumstance? Do they still qualify to win auctions on those keywords? The article itself makes it very clear that this whole decision tree is problematic and requires human pruning. Once you start down this road of vetting whether a clinic is offering abortions or not, there's going to be a bunch of grey-area cases that need to be decided, and those decisions are implicitly moral in the general case.
The nature of the search question itself is moral to start out with. Should "abortions near me" return results including "crisis centers" -- if it's really a "health care" or "pro-choice" question -- or is that search really code for "where can I get a DNC for the least money and hassle?" There are morals involved in every part of this topic.
What if they do so only in the cases of "the life of the mother," and try to talk people out of it in every other circumstance? Do they still qualify to win auctions on those keywords? The article itself makes it very clear that this whole decision tree is problematic and requires human pruning. Once you start down this road of vetting whether a clinic is offering abortions or not, there's going to be a bunch of grey-area cases that need to be decided, and those decisions are implicitly moral in the general case.
The nature of the search question itself is moral to start out with. Should "abortions near me" return results including "crisis centers" -- if it's really a "health care" or "pro-choice" question -- or is that search really code for "where can I get a DNC for the least money and hassle?" There are morals involved in every part of this topic.