Apple's strategy has always been to go 100% in and don't look back. Eventually people assume if Apple is investing so much into this new thing, they must have a plan. So a few adventurous devs and users get onboard. Apple marketing team uses that as the bait to bring more people onboard.
Yes, but you can say the same about Meta: their bet on Oculus is big yet nobody is onboard. Without being an Apple fan their thinking and execution is different.
